Widgets, Shmidgets?

Valleywag says the enthusiasm for widgets is “entirely out of proportion to their importance” and gives five reasons why: Against widgets

4. Business model. Finally, enthusiasm for widgets is contributing to unhealthy internet hype. Some companies, such as Imagelooop, are raising money specifically to develop tools for Myspace users. Let’s get something straight here. A widget is an affiliate marketing program, no more, no less; the maker is entirely dependent on the tolerance of the page’s owner or a network such as Myspace. Any widget maker that tries to sneak in their own advertising — and most of them entertain such fantasies — will be swiftly slapped down.

Which is exactly what might be happening right now, as GigaOm reports: MySpace Blocking Widgets?

Our instinct on this one is that it is a test, and FIM is testing how far they can push the widget makers. Saber rattling is the word, but we would appreciate your feedback in realtime. If FIM does decide to erect a toll booth, well the widget economy is going to have its first fiscal crisis. We will follow-up with FIM and find out.

A few more ideas for what could work.

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