German college student social networking site StudiVZ.de — Case study in corporate communications

Karsten Wenzlaff has written an in-depth article on StudiVZ.de, the largest German social networking site for college students with an alleged 1M users, that covers a lot of the recent criticisms regarding both the founder’s as well as the company’s behavior and communications: StudiVZ - The glamour is fading (or a chronic on how lack of PR can ruin a good idea)

Via Basic Thinking: Social Networks : StudiVZ als gute Case Study

3 Responses to “German college student social networking site StudiVZ.de — Case study in corporate communications”

  1. Kasi-Blog Says:

    StudiVZ Encyclopedia - the most complete summary (until now)

    This is a summary of articles and blogs related to StudiVZ. Previously I have written various articles on StudiVZ on the following topics: StudiVZ and TakingITGlobal.org, Facebook, Unister and StudiVZ, 100 blonde friends on StudiVZ, StudiVZ and Penne…

  2. Kasi-Blog Says:

    StudiVZ and Facebook - Huge Data Leak(s)

    This morning Don Alphonso announced that StudiVZ has a huge data leak - which seems to be the next big problem in the StudiVZ history.
    The images are saved on a different server and have public access - despite the StudiVZ announcement that data privac…

  3. Kasi-Blog » Blog Archive » StudiVZ Encyclopedia - the most complete summary (until now) Says:

    [...] A large number of German and International blogs have linked to my previous summary (see for instance Chaos@Paderborn, Schnitzler, Blogdoch , David Warlick, Customer of Hell, Robert Basic,Jörg-Olaf Schäfers, MyMediaMirror, Fimpern, Gastronomie Blog, Visual Blog, Michael Gross, Don Alphonso, Dave’s Blog, Florian Treiss, PlanSphere, SpreeBlick), even some newspapers (Frankfurter Rundschau). [...]

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