Hotsoup is live

Hotsoup has launched (and already they made it on national tv last night). What is Hotsoup?

HOTSOUP.com is the first online community that joins Opinion Drivers from across the spectrum. The community connects well-known influencers from the worlds of politics, business, religion, and popular culture with influencers who drive opinion at the grassroots and community levels. Harnessing the power of social networking technology, HOTSOUP.com levels the playing field by giving anyone and everyone a voice in how America’s institutions can work better.

Opinion Drivers are the individuals who, every day, influence their friends, colleagues, and peers. …

Collectively, grassroots Opinion Drivers are an enormous and growing force because Americans place decreasing trust in old-line opinion leaders such as network anchors and politicians; they’re turning to each other for advice and guidance in these fast-changing times. Where is a good place to eat out? What’s the best car to buy? Who’s the best candidate for school board and for president? More and more, Americans are turning to trusted friends and neighbors to answer such questions and manage the crush of information at their fingertips in the info-tech age. If you’ve ever been asked, “Hey, what do you think about…” then you are probably an Opinion Driver. Welcome to the HOTSOUP.com community.

…CONNECTED BY ONE PLATFORM

Opinion Drivers across the country are losing patience with party lines and PR spin. They recognize the complex challenges America faces and want intelligent discussion and reasoning. They want smart debate, real answers and, most importantly, they want the opportunity to be heard.

Carter, Chip, Joe and Mike, prominent Democratic strategists, and Mark and Matthew, Republican heavyweights, had successful private sector practices that specialized in helping corporate clients find Opinion Drivers. It was frustrating; the rise of the Internet and other societal trends made Opinion Drivers both more important and harder to reach.

At the same time, Internet veterans Allie, Bart and John were consulting on better ways to reach and engage Opinion Drivers online while simultaneously launching a new social networking site called Sisterwoman.com.

And Ron, one of the country’s most respected journalists, was observing his readers’ behavior change and co-authoring a book, Applebee’s America, about this audience and the community-building potential of the Internet.

Despite representing both sides of the political aisle, Internet media and journalism, we all reached the same conclusion: There is no single place for Opinion Drivers to gather online. That was the day we set out to build HOTSOUP.com.

Intelligent discussion. Smart debate. A voice for everyone. Will be interesting to watch if and how the makers of Hotsoup will be able to grow the community culture necessary to achieve these goals.

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