I left the following comment to point out a slight error (re-posting it here while it’s awaiting approval):
The study may contain a slight oversight.
On page 18 (PDF), the title suggests that the site “Can We Ask” somehow encouraged video dialogue with candidate Obama as part of the Obama campaign’s official toolkit (along with Flickr, Eventful and the other tools listed on the previous pages).
However, “Can We Ask” was a negative campaigning micro-site paid for by the Republican National Committee (RNC). According to Republican internet strategist David All, it was “an extremely clever deployment of YouTube to effectively hammer Barrack Obama by blending the RNC’s opposition research team with real questions submitted by real citizens.” (Source: http://bit.ly/3dcl)
The site is still live: http://net.gop.com/canweask/
The screenshot used in the study (see image above) does not show the disclaimer or footer information. But if you look closely the main link below the video include says “A Questionable Candidate” (in German: “ein zweifelhafter Kandidat”) which pretty much gives it away that this is not in support of Obama.