CommunityNext: The Patent-Pending skinnyCorp Method for Creating Online Awesomeness and Other Cool StuffMonday, February 26th, 2007
This is another session from CommunityNext that I think really stood out.
The Threadless project started as a hobby. The goal was never to turn it into money — the founders were simply interested in art.
Again, it’s people doing what they are passionate about and doing it very, very well, and Jeffrey Kalmikoff and Jake Nickell of skinnyCorp give a prime example of that. Their motto is: “If we’re not having fun, we’re done!” (their measuring metric: a fun scale).
Their four commandments are:
- Allow your content to be created by its community (and by content they mean pretty much anything).
- Put your project in the hands of its community.
- Let your community grow itself.
- Reward the community that makes your project possible.
I mean, think of how much fun it must be to be able to come up with stuff like this (at work, that is).
Watch the video here.